The multilingual Coke commercial that aired during the most watched American TV event of the year—the SuperBowl—was exciting. A prominent multinational company equated the U.S. with multilingualism and featured it on mainstream TV during a very American event. But at the end of the day, all the commercial did was acknowledge reality.
But then the ad came under siege. At first I couldn’t be bothered to listen to the noise, cause that’s all it was to me—misguided rumbling that didn’t deserve attention. But as the #speakamerican clamor crowded headlines and my twitter stream, I knew our children were the ones who had the most important message to deliver:
Bilingualism is the proud voice of America with a growing percentage of children growing up bilingual and multilingual. For these kids, bilingualism is just as American as French fries, apple pies and pizza. And then add in some curry, tagine and tamales too. Currently one in five households, including my own, speaks a language other than English at home. And those statistics don’t even count the speakers of English at home that are learning a new language at school. There are over 530 immersion schools in this country and demand for them is outpacing supply in many communities. When I hear polemics about English only, it confounds me why so many see language in zero-sum terms. English can and does peacefully coexist together with hundreds of other languages, as it always has. English-only discourses are a rear-view mirror perspective of our nation, one that fails to confront the reality of the present or consider the future of our country in the context of a globalized world.
Speaking another language is not a threat to the fabric of the U.S.—it is the very thread that makes the fabric beautiful. And more than that, it is the thread that when woven together gives us strength. So let’s stop looking in the rearview mirror and start considering the America that will lead us into the future.
What language does America speak?
English and over 300 other languages.
#ispeakamerican
A very special thanks to all the beautiful families who came to together to make this video a reality. I am grateful. And the biggest thanks of all to video editor Steve Priola, without whom this project would have taken weeks of my fumbling my way through iMovie and looked akin to your child’s cooking project. It was his generosity of spirit, artistic insight and technical knowledge that really made this project shine. Steve is an example of those really good people you don’t find enough of in this world. Thank you.
Please note: we tried very hard to find a Native American language to represent in our clip and we regret that we could not find one in time. There were also many other languages we wanted to feature and it was strictly a matter of timing that we couldn’t include more.
I love it!
I am touched and I LOVE IT!!!
This is great, Stephanie! What cute kids!
So proud of the kids ! What a profound statement !
Too many people these days are threathened by the unknown. It’s just not the way things should be 🙁
This has just made me want to add a fourth language to the three my son already speaks! Great job Stephanie!
Yes, this is fantastic!! Good job!!!
This is fantastic. Why not start a Facebook page where more multilingual families across America can post their own kids videos similarly. Just imagine amplifying this msg by 100s of 1000s.
[…] Hey there friends! I’ve been kind of missing in action these past few days, busy on some other projects, but I just had to pop in today to share this video with you. If you remember my post about Cheerios, Coca Cola and standing up for diversity, then you’ll understand why I was so excited to get involved on this #iSpeakAmerican video project with Stephanie of InCulture Parent. […]
This is awesome! We love it!
The video turned out great! My kid is very proud to have participated.
Awesome idea and post. Thank you for sharing,
Thereza
As the Mom of a bilingual daughter (English and German), this brought tears to my eyes. What a beautiful idea! Thank you for creating this.
So touching and adorable! Thank you for doing it, Stephanie!
[…] Stephanie Meade of InCultureParent created this beautiful response to the […]
My daughter overheard me watching this video and asked what it’s about. When I explained, she asked why we aren’t in it. 🙂 Great idea!
[…] Stephanie’s full explanation of her reasons for making the video. And if you don’t read InCulture Parent, a resource for […]
Tear running down my face. This is what makes me proud to be American. This diversity is what makes America great! Thank you!!
Great Article!
This is fabulous Sthephanie, I love it!
This is so beautiful. You have highlighted all that is great about raising global citizens. So proud of the powerful message you have put together in the space of a couple of minutes of film footage.
I LOVED this video!!! It literally brought tears to my eyes. Thanks for making it and for all the families who’re also trying to raise global citizens. Yay America. Yay us.
I missed Brazilian children saying I am American.
Thanks you all so much for your comments. We wished we could have included so many more languages but we put this together in literally 3 days time so did the best we could! @debora- there was a Brazilian child 🙂 She said “I am American” toward the end!
[…] is InCultureParent‘s response to the backlash against the multilingual Coca Cola commercial… To quote from […]
[…] Source: InCultureParent […]
[…] Hey there friends! I’ve been kind of missing in action these past few days, busy on some other projects, but I just had to pop in today to share this video with you. If you remember my post about Cheerios, Coca Cola and standing up for diversity, then you’ll understand why I was so excited to get involved on this #iSpeakAmerican video project with Stephanie of InCulture Parent. […]